So, Exactly HOW Big is Video Marketing, Really?: A List of 20 Facts

March 22, 2016

 

We're an Austin video production company but what are you hearing if your'e not directly involved in production in Austin or familiar with corporate video at all?  You may keep hearing video is more and more important, but, just really, how much?  As with a lot of things in today’s world...

  1. It starts with social media.  Snapchat, Instagram and Twitter have all seen exponential growth in video use for their users.  But none more than Facebook.  As of this USA Today story from November, there are 8 billion daily video views on Facebook, more than one view daily per person in the world(!).  Largely helped by the fact that...

  2. Videos and photos get the most activity on social media, an example being that videos get 28% more retweets on Twitter.  And as Americans in 2016....

  3. We spend a lot of our time with video.  According to eMarketer, US adults spend 5 hours and 31 minutes a day watching video…

  4. ...and 1 hour 16 minutes of that are on digital computing devices.  Which affects consumers so much that...

  5. Internet consumer traffic is estimated to be around 60% video, which is almost 4X as much as web browsing and email.  In all...

  6. 90% of consumers watch online video and…

  7. 73% are more likely to make a purchase after watching videos because…

  8. 92.6% of shoppers say visuals are the most important factor affecting purchasing decisions.   Helped by the fact that…

  9. 1 in 4 shoppers have used YouTube to search a product while they’re in store.  And that's only going to increase considering...

  10. Mobile traffic will grow 14X by 2018.  So consider...

  11. By 2018 that percentage of internet consumer traffic will be closer to 80%.  Which leads us to the question...

  12. Are these projections even high enough?  The ROI success measurement tools are only now developing properly.  And as they are getting more accurate they are becoming more favorable towards video.  That's considering that ALREADY 52% of marketers believe video to be the form of content with the greatest ROI.  And already... 

  13. 96% of B2B companies used video in their content marketing in 2015. And that's with...

  14. 81% of companies using video on their brand website.  A big reason for this being we already know…

  15. People stay on sites with video longer than 2 minutes more than text only sites. Naturally, this includes...

  16. Key B2B people who are watching more.  More than 80% of executives are watching more online video than they did a year before...

  17. And 65% of those executives have visited a vendor’s website after watching a video. And they’re not very different from the rest of the...

  18. Over half of 25-54 year olds who share video online who are …

  19. 1.7 Times more likely to buy and retain what they see, because we know...

  20. Retention rate for text is 10% compared to visual information, an amazing 65%.

 

EMAIL MICHAEL

 

 

Michael is the Executive Producer of Perfect Chaos Films in Austin, TX.  Perfect Chaos Films specializes in corporate video and was names as one of the fastest growing Austin video production companies. 

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